Business entrepreneurs, whether small or large SMEs Including many marketers, they may misunderstand or have not yet known about various aspects of CRM Marketing. In this article, NEX, we will take you to get to know 5 things that most people often misunderstand about CRM so that people that are interested in knowing And understand the CRM system even more. What's going on? Let's see.
1. Use CRM to take care of old customers only?
It's true that CRM comes in to help manage customer databases. But that doesn't just mean the old customer base because CRM also helps take care of those who are interested. From how to get customers Tracking contacts, interests, and movements through the visit Until the day when customers become potential buyers and manage sales opportunities Until finally becoming a customer
2.CRM is a complicated system?
If we are familiar with the manual method, use Excel to store customer information or Line to communicate and coordinate within the team. and wanting to collect those various data for analysis, it would not be easy to manage those various data correctly, precisely, and reliably. Having a CRM can help manage customer data immediately. Able to enter the system Enter information easily within a short period of time, with a team taking care of you throughout use. No IT knowledge is required to be able to use it. Most importantly, CRM can easily manage the complexity and complexity of databases into dashboards and reports.
3. Investing in CRM doesn't provide a worthwhile return?
In implementing CRM, many organizations believe that CRM will not provide a return that is worth the investment. Whoever is thinking like this can say "you're wrong." In fact, the poor returns are because CRM was not used and thus lost more business opportunities. The main cause of poor investment returns comes from Lack of attention to personnel and business strategy, lack of quality measurement, lack of vision to seize business opportunities, etc.
4.CRM is expensive and inaccessible to small businesses.
It has long been a belief that the cost of maintaining a CRM system is too expensive for small and medium-sized businesses. Today, there are easy-to-use and affordable applications available. It can be easily used without requiring much IT expertise, so in order to achieve business results as intended. Should focus on personnel, business strategy, and then apply software at the end. It will be able to help work in the organization with the highest efficiency.
5.CRM is only suitable for large businesses?
There is a misconception that CRM is only suitable for large businesses with many customers. But the truth is that CRM is a tool that can be used by businesses of all sizes. Whether it is a small, medium or large business, customer relationship management is important for every business. Whether the number of customers is large or small, using a CRM helps businesses track and analyze customer data efficiently. Build good relationships and increase customer satisfaction. Whether you own a small coffee shop business. Whether it's a large organization or a large organization, CRM can be adapted to meet the needs and resources of your business in every way.
📌 And here are 5 things that people often misunderstand about the CRM system. We hope that everyone will get to know the CRM system even more through this article. If anyone is interested in CRM and would like to consult with an expert in this field, Nex Digital Marketing is the answer. Please contact us.
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